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Watch the riders "Unleash the Beast" at this spectacle of a show! The PBR brings “America’s Original Extreme Sport” to major arenas across the United States with Unleash The Beast. Each event pits the toughest bull riders in the world against the top bovine athletes on the planet. During two hours of heart-pounding, bone-crushing, edge-of-your-seat excitement fans are entertained by the thrills and spills on the dirt against the backdrop of the show’s rocking music and pyrotechnics. It is world class athleticism and entertainment rolled into one, unlike any other major professional sport.